Leaders Who Care

We’ve collected some of the brightest, most experienced minds in the franchising industry who are dedicated to helping franchisees own and run successful businesses.  Meet those who are responsible for taking Home Franchise Concepts from a single brand in 1992 to one of the world’s largest home services franchises with 2,400 franchised territories in North America.

Our Leadership Team Is Dedicated to Helping You Achieve Your Goals


President and Chief Executive Officer

Andy’s background includes extensive franchise experience having led enterprises across several consumer-facing industries in both the U.S. and abroad. He recently served as President of Krispy Kreme North America and previously held executive leadership roles at Popeyes Louisiana Kitchen, Churchill Downs Incorporated and PepsiCo. He earned an MBA from the University of Rhode Island and a BS from the U.S. Naval Academy. His primary focus at Home Franchise Concepts is to provide the strategic direction and corresponding support that will enable the success of our brands and franchisees.



Executive VP and General Counsel

Jennie has been with HFC since 2004. She is a legal professional with over 30 years experience both as an in-house attorney and in franchisor operations.


Chief Development Officer

A 30-year veteran of the franchise world, JT started with Home Franchise Concepts in 2003. As the Chief Development Officer, he is responsible for the strategic planning, direction, and franchise growth of Home Franchise Concepts’ brands.


Chief Information Officer

Faisal Khan is Chief Information Officer of Technology and joined HFC in 2016. He has over 20 years of leadership experience in technology management, business strategy, operations, supply-chain and manufacturing.

tara desmet


Chief Financial Officer

Tara joined the HFC family in August 2020 with over 20 years of experience. As HFC’s CFO, she leads all aspects of the company’s financial functions including accounting, financial reporting, short and long-range planning and budgeting, and treasury.

heather cates, cmo


Chief Marketing Officer

Heather joined the HFC family in early 2021. She has over 20 years of experience building strategic brand platforms with integrated marketing campaigns, at companies like Mattel, Taco Bell, Nissan, and Allergan.


President, Budget Blinds

Doug joined HFC as the resident of Budget Blinds November 2019. He has been in the franchise industry for over 25 years working with business owners to grow and improve profitability, with a focus on leading results in sales, market growth and overall performance.


President, The Tailored Closet and PremierGarage

Heather joined us in October of 2019 as Chief Marketing Officer for HFC prior to becoming President of The Tailored Closet and PremierGarage. Prior to HFC, Heather had key leadership roles at organizations such as Tillys, Irvine Company, and Mattel.


President/Co-Founder, Concrete Craft

Dan spent 20 years as a manager in the luxury automobile industry before forming All American Decorative Concrete. Now named Concrete Craft, this business has been a part of HFC since 2015 with Dan serving as its President.

Heidi Morrissey, Kitchen Tune-Up President


President, Kitchen Tune-Up & Bath Tune-Up

Heidi joined Kitchen Tune-Up in May of 2003 and became its president in 2017. As a 2nd generation franchise owner, Heidi strives to keep Kitchen Tune-Up and Bath Tune-Up profitable and leaders in the industry.

Heidi Morrissey, Kitchen Tune-Up President


President, AdvantaClean

Steve joined HFC in late 2021 and has been involved in the cleaning and restoration industry for over 29 years.  Prior to joining HFC, he led several other organizations both in franchising and corporate operations.

Paul Ebert, Two Maids and a Mop President


President, Two Maids & A Mop

Paul has been with Two Maids since 2020, now serving as the brand’s President. Prior to this role, Paul has extensive experience in both Finance and Accounting, having served as a CFO and Controller at previous organizations.

Heidi Morrissey, Kitchen Tune-Up President


President, Aussie Pet Mobile

Leon has been with Aussie Pet Mobile for 10 years, and prior to that was a franchisee of the brand for over 15 years. Prior to Aussie Pet Mobile, Leon was Vice President of National Sales at Nintendo for over 17 years.