As a single mom, Pam Morin joined Budget Blinds in 2012, making a dramatic life change from 20 years in nursing to business ownership of Budget Blinds Serving Corpus Christi. She took franchisor Budget Blinds at its word to provide all the training she’d need to become a successful franchise business owner and successful she is!
2017 will be her third year in the Million Dollar Club and she says, “I can see myself doing this until I retire, until I’m too old to take samples out of the truck.”
Hard work and following the sales model
Budget Blinds Serving Corpus Christi was turning a profit after just three months in business. While this doesn’t happen for everyone, Pam’s determination and hard work established a solid foundation for continued growth.
“I was desperate to make money so I did everything I was told. It was constant canvassing, stationing the van in parking lots, and my son and I put out signs on major street corners every Friday. I’m a hard worker and I get up every day and go to work. It is long hours, but it’s a pleasure not a drudge. I love it–the customers, driving around, getting new samples … everything.”
After researching several different franchise opportunities, she “fell in love” with the Budget Blinds business model. Her reasons are the same ones that have kept Budget Blinds ranked in the annual Best of the Best: Top 200 Franchises by Franchise Business Review (FBR) for over 10 years, and as one of the 50 first Top Franchises for Women, a new FBR ranking in 2017.
- Low-cost business
- Work from home
- They completely train you
- Freedom to take time off
- Structure your own pay
- There are so many selling tools; they put it on a silver platter for us
- High-quality products sell themselves, people already have a need, we just fill that need
Pam has built her business on excellence in service and products and, no matter the circumstances, her customers come first. The Budget Blinds “no-questions-asked” warranty gives her business a great advantage over the local competition.
Steady growth and an excellent team
Pam holds herself to a high standard of performance and has built a dynamic team of like-minded individuals who contribute to the business successes. For the first year she was doing it all herself from home—sales, installation and admin—with her garage serving as warehouse space. Her second year in business she expanded to one installer and a 200 sq. ft. storage space, moving eventually to 1,000 sq. ft. storage and adding an Administrative Assistant. Currently, Budget Blinds Serving Corpus Christi is in a 2,000 sq. ft. warehouse with a customer showroom and office space up front.
Division of responsibilities for the close-knit team efficiently covers all the bases: sales and design to Pam, installs to Angel and Admin to Rebecca. Supporting the commitment to excellence in service, her installer, Angel, is very good at his job. “He is part of reason we do so well, he is amazing. He is good at installs and can fit a square into a circle if need be. He can resell if he has to and he solves lots of problems.”
The building blocks of a successful business
There are only so many hours in a day and spending time wisely will translate to a healthy bottom line. It’s easy to get distracted by lots of things demanding attention but, as a for-profit business, Pam keeps her eye on the ball: “We focus every day on sales; it’s always about making money. I ignore stuff that is not making money.”
In-home consultations are the money makers, of course, and they keep coming due to lead-generation activities that support the business.
- Pam has an individual who manages the company Facebook account, and job images are added to the website gallery so prospects can see exactly what their local Budget Blinds offers.
- Lots of customer testimonials are featured on her local web page, not just one or two.
- Industry networking builds relationships that can translate into business and Budget Blinds of Corpus Christi is a preferred vendor with Hogan Homes, a local builder, and an active member of the Coastal Bend Builders’ Association.
- In 2015, Pam’s business was featured in The Bend magazine giving her a large dose of local area marketing and exposure.
- She attends the Budget Blinds International Convention every January to be challenged and inspired and to keep up with what’s new with products and best business practices.
Resultant sales leads are a combination of repeat and referral business, as well as internet leads generated by the national advertising and social media efforts of the corporate Home Office. Commercial customers account for 10 to 20 percent of her business, with residential homeowners her major market.
A bright future ahead
2018 will be a year of challenges as the surrounding areas to Pam’s local business, a.k.a. her customer base, comes back from the devastation of Hurricane Harvey in August. Reports call it one of the most damaging U.S. natural disasters with a cost of $180 billion. Pam’s business felt the impact.
“Hurricane Harvey reduced sales right away and we adjusted expenses to cover. It will take a full year to build back the surrounding areas; there was devastation 30 miles in any direction. We felt the warm embrace of the corporate family with assurances and emails. We did 10 whole house replacements with our no-questions-asked warranty, and were so impressed with the vendors and Budget Blinds to see it in action on such a large scale. The warranty works for people.”
But it takes more than a hurricane to blow Pam’s business off course, and her goals for next year include:
- A new part-time sales person
- A second installer
- Joining the local Chamber of Commerce
- Doing more with social media
- Making the Million Dollar Club–again
Pam Morin has found her career destiny as a Budget Blinds independent franchise business owner. Calling it a bit of a roller coaster ride, she says, “When it gets slow, I get worried. When there’s too much to do and too many jobs, I stress out with the fact that I’m ‘it.’ But God put Budget Blinds into my life at the right time, it’s such a blessing. I really love what I do.”
Budget Blinds is just one of the franchise business opportunities available with Home Franchise Concepts (HFC), parent company of Budget Blinds®, Tailored Living® and Concrete Craft®. If you’re looking for career fulfillment, craving something different, or dreaming of being your own boss, call 1-800-420-5374 today or go online to Home Franchise Concepts and see if owning a franchise is the answer for you. If you’re a veteran, click here to learn about substantial discounts for qualified veterans to assist them with becoming independent franchise business owners.