Just as individuals have personalities, companies have personalities too. It’s not unusual to frequent stores or restaurants because you like the “feeling” of the place, the attitude of the people and the company culture. For instance, if you have a choice between two equal entities, you’ll probably choose the one that donates a percentage of sales to a charity you support. We like the idea of connection and being able to pay it forward whenever we can, including doing business with like-minded companies and people.


Home Franchise Concepts (HFC), parent company to franchise brands Budget Blinds®, Tailored Living® and Concrete Craft®, has a long history of giving back, grounded in an “attitude of gratitude” for getting to live the American Dream of business ownership, and then being able to pass that opportunity on to others by helping them become independent franchise business owners. That heart and mindset has grown an amazing network of giving back, not only at the corporate level, but through generous franchise owners who actively participate in their local communities, giving back in endless ways.

Touching lives through Heart & Home

At the heart of HFC is its core value of caring–caring about its customers, franchise owners, employees, partners and communities. This commitment is expanded on with a new giving-back initiative, Heart & Home.


Heart & Home seeks to transform lives touched through the HFC franchise network by bringing calm into customers’ homes with high-quality products to enrich their lives, as well as helping to provide a sense of dignity and pride to people through Home Office supported care and service partnerships. Heart & Home means:

  • Orangewood Children & Family Center – Home Office staff donated school supplies, and employee volunteers helped pack donated backpacks as a back-to-school gift for needy children.
  • Second Harvest Food Bank – employees collected non-perishable foodstuffs for the Food Bank.
  • Olive Crest – HFC supports efforts to combat child abuse and to preserve the family.
  • Working Wardrobes – Home Office donated over 400 clothing items, and employee volunteers spent the day at Working Wardrobes readying the clothes and accessories for job-seekers re-entering the workforce.
  • Give Me $5 (Help Me Drive) – Affiliated with Working Wardrobes, this program provides gas or public transportation costs to assist people with getting to job training, interviews and workshops. HFC staff, employees and franchisees donate as well as encouraging family, friends and customers to directly donate.

Heart & Home joins HFC’s long-standing veteran-support initiatives that keep the HFC brands rated as Best for Vets franchise opportunities. Veteran support and partnerships take many forms:

  • HFOT Volunteer Day with HFC employees giving their all to get the landscaping in

    Discounts for qualified Veterans to become franchise business owners

  • Homes for Our Troops — a five-year commitment to provide window blinds for this organization that builds mortgage-free, specially adapted homes for severely injured Veterans. Products, services and cash donations will reach nearly $1 million.
  • Wounded Warriors Canada – Cash donations reaching up to $50,000 over a five-year period to fund various programs to assist Canadian Veterans and their families.
  • Million Dollar Franchise Event – a special year-long initiative that brought over 30 Veterans into the franchise system at substantially reduced fees, totaling more than $1 million in awards.
  • HFC’s Veteran Partnership & Giveaway — On Veteran’s Day 2017, HFC awarded a Concrete Craft franchise package valued up to $300,000 to a U.S. Veteran.
  • NBC’s George to the Rescue called on Budget Blinds and Tailored Living to help renovate several Veterans’ home with window treatments, closet systems, and garage storage solutions.
  • Designing Spaces’ Military Makeover airing on Lifetime® Television invited Budget Blinds to provide beautiful, custom window coverings in four Veteran home makeovers.

Franchise owners making a difference every day

Along with the Home Office sponsored giving-back initiatives, individual franchise owners throughout the U.S. and Canada have exhibited incredibly giving hearts. Caring is an integral part of the HFC franchise network, so it follows that caring individuals are drawn to a company culture of giving back. Many of our franchise owners say that the freedom of franchising allows them to give more back to their communities.

In looking back over the years, Jim and I are thankful to Budget Blinds for giving us the opportunity to give back. Without our small business, we would not have had the opportunity to give at the level business ownership has given us.  The opportunity to give back is one of the great joys of entrepreneurship.” –Elaine Trotter

Here are just some of the ways our franchisees make a difference in their communities by living out caring, giving back and paying it forward every day.

  • Supporting community organizations that focus on providing shelter or other needs for families who are in poverty or experiencing domestic violence or other abuse.
  • Contributing to annual design or lottery homes that raise money for local causes such as the Princess Margaret Cancer Research Lottery House and DC Design House.
  • Many are affiliated with their local Habitat for Humanity, donating time, product and expertise.
  • Pledging $1 per window covering sold and donating the proceeds to Homes for Our Troops or a local charity. One franchise couple has donated $48,957 to HFOT over a three-year period, and another donated $20,000 over two years.
  • Participating in the Groundbreaking, Volunteer Day and Key Ceremony presentations throughout the HFOT home building process for local builds, in addition to installing the blinds.
  • Actively collecting donations from customers for Working Wardrobe type organizations to assist women and children in shelters.
  • Contributing to fundraisers and silent auctions to support schools, children’s programs, youth athletic foundation and art booster clubs.
  • Donating and installing window treatments in local schools, churches, veterans’ private homes, children’s support groups and teen halfway houses.
  • One franchise owner opened a foster home for children, ages 7 to 11, in conjunction with her Budget Blinds business. Her staff are all equally committed to this ongoing ministry, Noah’s Ark, alongside running the business. She is also a Court Appointed Special Advocate for foster children, Rotarian, Leadership Trainer for the Ford Family Foundation and an elected City Councilwoman.
  • Out of a personal tragedy, another franchise owner founded Team of Mercy, a ministry to assist survivors of suicide; to be there in the first critical 24 hours and give help and support with counseling and after-care in the days following.

Align yourself with a company that cares and make your world a little brighter

It’s no doubt the world is a better place when people reach out in love to help and support one another. HFC is honored to say that we have the most selfless, amazing group of people who care about helping others, including our Home Office staff, network of independent franchise owners and their teams of employees.

If you’ve ever wanted to be your own boss with a business that is about more than just making money–a business where you make a real difference–franchising with HFC may be the answer. The caring culture is dedicated to your success of building a flourishing business, but also to finding the work/life balance that works for you. The products and services enrich customers’ lives, and you have the freedom to develop your own path to giving back. Go online to Home Franchise Concepts to learn more, or call 1-800-420-5374 today to talk to one of our Franchise Licensing Advisors to see if owning a Budget Blinds, Tailored Living or Concrete Craft franchise business will give you the freedom and lifestyle you desire.

If you’re a veteran, click here to learn how HFC and its family of brands assists veterans with becoming independent franchise business owners.