If you find yourself considering a new direction in your career that may include owning your own home-based business, chances are you’ve thought of some of the obvious benefits already, such as greater independence, flexibility, and control over decision making. However, you also need to consider the challenging, often daunting aspects of business ownership, such as branding, marketing support, training, and more. With these and other serious considerations in opening a new business, you might want to consider franchising. For many who are looking to achieve their idea of the “American Dream”, franchising offers a host of tangible benefits that can put you on the path to the lifestyle you’ve been aspiring to!
Let’s take a look at some key benefits on why owning a franchise has become so popular, and how the award winning family of franchise brands at Home Franchise Concepts® (HFC), a leading home service franchisor in North America, can put you on your way to owning a successful franchise business.
Benefit #1: Established brand name recognition.
Owning a franchise can be popular for a variety of reasons, and one that is consistently found near or at the top of the list is brand recognition. In essence, consumers come back to what they know and love. If a consumer has had a positive experience at one franchise location, it is likely they will want to repeat that experience with yours. One example of a well recognized and established franchise brand is Budget Blinds®. As the largest window covering franchise in North America, Budget Blinds has been offering custom blinds, shutters, shades, drapery, and more for both residential and commercial consumers for more than 25 years. They also continue to garner an array of industry accolades and awards, such as being ranked #1 in custom window coverings franchises, and #1 in the home services category by Entrepreneur® magazine. With a vast footprint and brand recognition like this, it’s no wonder those who are considering owning a home based business franchise are looking to Budget Blinds.
Benefit #2: A proven business model.
When you open a franchise, you can have confidence knowing you’re benefiting from the business method and best practices that made the company successful. This might include product designs that have stood the test of time, vendor/partners that have an interest in your success, inventory management systems, customer relationship management systems, and other key business aspects. Tailored Living® is a great example of how a proven business model can lead you to franchise success. Since 2006 Tailored Living franchise owners have been following a proven business model committed to creating calm out of chaos for their customers by designing and creating stylish storage and organization solutions that redefine peace of mind. Tailored Living implements an outsourced manufacturing model to reduce operational costs for their franchisees. Their collective buying power keeps costs down for healthier profit margins, and they form partnerships with the highest-quality, most influential vendor partners in the industry to keep ahead of the latest styles and trends.
Benefit #3: Targeted marketing support
Marketing is an area in which many start-up businesses struggle, partly because of cost and often because it is out of their area of expertise. By buying a franchise business, you can benefit from the get-go from targeted marketing campaigns implemented by the franchisor, or in some cases, using your National Advertising Funds (NAF) and by tapping into an existing, robust social media presence. Many franchises, such as Concrete Craft®, also arm their franchisees with a Local Area Marketing Toolkit so they can run effective, targeted marketing campaigns in their local territories that complement the NAF advertising. Known for bringing artistry to decorative concrete at a fraction of the cost of real stone, Concrete Craft creates interior and exterior faux stone finishes ranging from authentic looking polished marble to hand-crafted flagstone and cobblestone, including wood plank stamps, for realistic hardwood floors.
Benefit #4: Training and support will be provided.
When you own a franchise, you are not alone. Since there are other franchise owners, potentially hundreds more, who might be experiencing the same challenges as you, you can rest assured the franchisor has your specific issue covered. For example, if you need help with marketing, product training, call center support, or other business aspects, the franchisor is there to guide you. AdvantaClean® is a great example of this. As a nationally recognized leader in remediation and restoration services, AdvantaClean specializes in moisture control, radon removal, air duct or coil cleaning, sanitizing, mold removal and remediation, and water, fire, and smoke damage & cleanup. Part of AdvantaClean’s commitment to their franchisees includes their unique 90-Day Success Plan, which covers everything from how to perform all the required services and learning the financial side of the business, to how to maximize profitability, to growing their network and customer base, and how to provide the best customer care in the industry.
Benefit #5: A culture that’s based on success.
Home Franchise Concepts®, the parent company to all these brands, cares about our franchisees, customers, and the communities we service. Our entire organization and consultative process is designed around a philosophy of both customer and franchise care, and our personalized approach to everything we do allows our franchisees to focus on their customers and build their business. A prime example of this mindset is Kitchen Tune-Up®. Founded in 1988, Kitchen Tune-Up specializes in five high-demand, key areas to update kitchens and cabinetry. These include its signature 1 Day Tune-Up, cabinet painting, cabinet refacing, cabinet re-dooring, and new cabinets. Here’s what just one Kitchen Tune-Up franchisee has to say regarding the way Kitchen Tune-Up worked with them in setting up their new home-based business: “My wife and I wanted something we could do together. I spent a year looking at franchises before settling on Kitchen Tune-Up. I came close a couple times before, but I didn’t feel it was the right fit for my family. When I was told about Kitchen Tune-Up, I was impressed from day one. The support and guidance from the Home Office and fellow franchisees was truly remarkable, and it’s been an amazing start to the adventure.” Tim & Audra Caswell from Franklin, IN.
Now is the time to invest in your future.
Partnering with a franchisor like Home Franchise Concepts provides you with the support and backing of a dynamic, successful parent company JM Family Enterprises, Inc., consistently ranking on the Fortune Magazine’s “100 best companies to work for” list year after year. Take control of your future and get educated about franchising and select a company that is best for you and your family’s future. Call 800-420-5374 or go online to Home Franchise Concepts and learn more about franchise ownership opportunities with any of HFC’s five home service brands. One of our franchise licensing advisors will be happy to answer any questions you have, and you’ll see why we like to say, “There’s no place like HFC™!”