Meet Our Team
Leaders Who Care
We’ve collected some of the brightest, most experienced minds in the franchising industry who are dedicated to helping franchisees be as successful as they want to be to live their dreams and own their own lives. Meet those who are responsible for taking Home Franchise Concepts from a single brand in 1992 to one of the world’s largest franchise businesses, with over 1,700 franchised territories in the U.S., Canada & Mexico.
Our Leadership Team Is Dedicated to Helping You Achieve Your Goals
Chief Marketing Officer
Heather joined us in October of 2019. Heather most recently served as the Head of Marketing at Tillys; a leading specialty retailer rooted in an active lifestyle. Her responsibilities spanned across all consumer touchpoints from digital to creating engaging in-store experiences. Prior to Tillys, she served as the Chief Marketing Officer for Irvine Company Retail Properties in Irvine, CA. Heather spent over 16 years with Mattel, Inc. serving as the Sr. Director of Marketing & Strategic Operations, Head of Global Digital and other various senior marketing roles across their many iconic brands such as Fisher-Price™, Barbie™, Hot Wheels™, Matchbox™, and UNO™.
Heather graduated from the University of Illinois Champaign/Urbana with a B.S. in Finance and has an MBA from the Paul Merage School of Business in Irvine.
Chief Development Officer
A 28-year veteran of the franchise world, JT started with Home Franchise Concepts in 2003 as a Franchise Licensing Advisor. Now as the Chief Development Officer, he is responsible for the strategic planning, direction, and franchise growth of Home Franchise Concepts’ four brands: Budget Blinds, Tailored Living, Concrete Craft and AdvantaClean.
JT leads an award-winning team of professional franchise advisors who have participated in awarding over 1,300 HFC franchise territory to candidates, including his mother, brother and nephew who own nine Budget Blinds franchises.
Chief Information Officer
Faisal Khan is Chief Information Officer of Technology at Home Franchise Concepts. He joined HFC in 2016, bringing with him over 20 years of leadership experience in IT and Business Strategy, Operations, Supply-Chain and Chain-Management.
He led numerous enterprise technology transformations, customer experience programs and business integrations
He has worked in various industries from Manufacturing, Supply-Chain, Distribution and Service across verticals such as HR, Forestry, Packaging, Commercial Printing, Energy/Utilities and Automotive Components.
>As CIO, Faisal leads all aspects of HFC’s Technology operations to help HFC synergize its investments across the various brands while leading the development of key business applications to support the operational and continuous improvement programs.
EVP, General Counsel
Jennie has worked in franchising her entire career, commencing in 1987. She joined the company in 2004 as our General Counsel & in 2012 also became VP. Jennie oversees the Legal, Human Resources, Training & Business Support departments. Jennie’s career in franchising began in operations until she transitioned to law in 1998 after earning her law degree in her native Australia.
Upon moving to the United States in mid-2000, she was admitted to practice as an attorney by the California and New York state bars and since 2004 has focused her legal practice in-house.
In addition to acting as the company’s General Counsel, Jennie focuses on operations, especially training and business support for the company’s franchisees. She is also actively involved in the company’s international expansion plans.
EVP Of Key Accounts
Dan started his career at Home Franchise Concepts in 2002, taking on various senior management positions developing business strategies, training, support programs and strategic partnerships. He has an extensive background in leadership positions, including: Sales Manager, District Manager, Regional Director, Vice President & President.
Executive VP of Key Accounts for HFC, Dan is focused on growing the key account program by adding national accounts, commercial coaching programs and ongoing, continuing education of key accounts for all HFC brands.
According to Dan, the foundation for the success of key accounts is built on growth, collaborative teamwork and trust.
EVP of Product Development & Management
A 23-year veteran of the Window Coverings industry, Tracy began her career with Home Franchise Concepts in 2002.
Brought in as the Vendor Alliance Manager, She built a program with a network of the industry’s leading suppliers to meet the surging needs of the company’s growing franchise system.
In 2007, Tracy’s achievements earned her promotion to Vendor Alliance Director, & she continued to build key vendor relationships & partnerships with top manufacturers in the industry to bring breadth of product & separation to the Budget Blinds brand & its franchise owners.
Tracy joined the Executive team in 2011 as Vice-President of Vendor Alliance. In her expanded role, she continued to advance vendor relationships while also leading the development of Inspired Drapes®, a new brand and product line to further the company’s market reach into soft treatments. Tracy also serves as the company spokeswoman and expert on the window coverings industry and trends. She has appeared in numerous TV shows and in print media.