Meet Our Team

Leaders Who Care

We’ve collected some of the brightest, most experienced minds in the franchising industry who are dedicated to helping franchisees be as successful as they want to be to live their dreams and own their own lives. Meet those who are responsible for taking Home Franchise Concepts from a single brand in 1992 to one of the world’s largest franchise businesses, with over 1,700 franchised territories in the U.S., Canada & Mexico.

Our Leadership Team Is Dedicated to Helping You Achieve Your Goals

Heather joined us in October of 2019. Heather most recently served as the Head of Marketing at Tillys; a leading specialty retailer rooted in an active lifestyle. Her responsibilities spanned across all consumer touchpoints from digital to creating engaging in-store experiences. Prior to Tillys, she served as the Chief Marketing Officer for Irvine Company Retail Properties in Irvine, CA. Heather spent over 16 years with Mattel, Inc. serving as the Sr. Director of Marketing & Strategic Operations, Head of Global Digital and other various senior marketing roles across their many iconic brands such as Fisher-Price™, Barbie™, Hot Wheels™, Matchbox™, and UNO™.

HEATHER NYKOLAYCHUK

Chief Marketing Officer

Heather joined us in October of 2019. Heather most recently served as the Head of Marketing at Tillys; a leading specialty retailer rooted in an active lifestyle. Her responsibilities spanned across all consumer touchpoints from digital to creating engaging in-store experiences. Prior to Tillys, she served as the Chief Marketing Officer for Irvine Company Retail Properties in Irvine, CA. Heather spent over 16 years with Mattel, Inc. serving as the Sr. Director of Marketing & Strategic Operations, Head of Global Digital and other various senior marketing roles across their many iconic brands such as Fisher-Price™, Barbie™, Hot Wheels™, Matchbox™, and UNO™.

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JONATHAN THIESSEN

Chief Development Officer

A 28-year veteran of the franchise world, JT started with Home Franchise Concepts in 2003 as a Franchise Licensing Advisor. Now as the Chief Development Officer, he is responsible for the strategic planning, direction, and franchise growth of Home Franchise Concepts’ four brands: Budget Blinds, Tailored Living, Concrete Craft and AdvantaClean.

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FAISAL KHAN

Chief Information Officer

Faisal Khan is Chief Information Officer of Technology at Home Franchise Concepts. He joined HFC in 2016, bringing with him over 20 years of leadership experience in IT and Business Strategy, Operations, Supply-Chain and Chain-Management.
He led numerous enterprise technology transformations, customer experience programs and business integrations

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JENNIE AMANTE

EVP, General Counsel

Jennie has worked in franchising her entire career, commencing in 1987. She joined the company in 2004 as our General Counsel & in 2012 also became VP. Jennie oversees the Legal, Human Resources, Training & Business Support departments. Jennie’s career in franchising began in operations until she transitioned to law in 1998 after earning her law degree in her native Australia.

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DANIEL TAFOYA

EVP Of Key Accounts

Dan started his career at Home Franchise Concepts in 2002, taking on various senior management positions developing business strategies, training, support programs and strategic partnerships. He has an extensive background in leadership positions, including: Sales Manager, District Manager, Regional Director, Vice President & President.

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TRACY CHRISTMAN

EVP of Product Development & Management

A 23-year veteran of the Window Coverings industry, Tracy began her career with Home Franchise Concepts in 2002.
Brought in as the Vendor Alliance Manager, She built a program with a network of the industry’s leading suppliers to meet the surging needs of the company’s growing franchise system.

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HEATHER NYKOLAYCHUK
HEATHER NYKOLAYCHUKChief Marketing Officer
Heather joined us in October of 2019. Heather most recently served as the Head of Marketing at Tillys; a leading specialty retailer rooted in an active lifestyle. Her responsibilities spanned across all consumer touchpoints from digital to creating engaging in-store experiences. Prior to Tillys, she served as the Chief Marketing Officer for Irvine Company Retail Properties in Irvine, CA. Heather spent over 16 years with Mattel, Inc. serving as the Sr. Director of Marketing & Strategic Operations, Head of Global Digital and other various senior marketing roles across their many iconic brands such as Fisher-Price™, Barbie™, Hot Wheels™, Matchbox™, and UNO™.

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JONATHAN THIESSEN
JONATHAN THIESSENChief Development Officer
A 24-year veteran of the franchise world, JT started with the company in 2003 as a Franchise Licensing Advisor, and, now, as Vice-President, he is responsible for strategic planning, direction, and franchise growth of HFC’s three brands: Budget Blinds, Tailored Living, and Concrete Craft.

Read More
FAISAL KHAN
FAISAL KHANChief Information Officer
Faisal Khan is Chief Information Officer of Technology at Home Franchise Concepts. He joined HFC in 2016, bringing with him over 20 years of leadership experience in IT and Business Strategy, Operations, Supply-Chain and Chain-Management.

He led numerous enterprise technology transformations, customer experience programs and business integrations.

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JENNIE AMANTE
JENNIE AMANTEExecutive V.P. And General Counsel
Jennie has worked in franchising her entire career, commencing in 1987. She joined the company in 2004 as our General Counsel and in 2012 also became Vice President. Jennie oversees the Legal, Human Resources, Training and Business Support departments.

Jennie’s career in franchising began in operations until she transitioned to law in 1998 after earning her law degree in her native Australia.

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DANIEL TAFOYA
DANIEL TAFOYAExecutive V.P. Of Key Accounts
Dan started his career at Home Franchise Concepts in 2002, taking on various senior management positions developing business strategies, training, support programs and strategic partnerships.
He has an extensive background in leadership positions, including: Sales Manager, District Manager, Regional Director, Vice President and President.
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TRACY CHRISTMAN
TRACY CHRISTMANExecutive V.P. of Product Dev. & Management
A 23-year veteran of the Window Coverings industry, Tracy began her career with HFC in 2002. Brought in as the Vendor Alliance Manager, She built a program with a network of the industry’s leading suppliers to meet the surging needs of the company’s growing franchise system.

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KAREN LIBBY
KAREN LIBBYHFC VP of Projects
RICH MICHOWSKI
RICH MICHOWSKIHFC VP of Franchise Operations
KELLY CROMPVOETS
KELLY CROMPVOETSHFC VP Of Franchise Relations
HEIDI FLESHMAN
HEIDI FLESHMANHFC VP of Training and Education

KAREN LIBBY

HFC VP Of Projects

RICH MICHOWSKI

HFC VP of Franchise Operations

KELLY CROMPVOETS

HFC VP of  Franchise Relations

HEIDI FLESHMAN

HFC VP of Training and Education